Blooming Elegance: When Parisian Couture Meets Floral Art

A Living Runway of Flowers

Inspired by London's Chelsea Flower Show, Blooming Montaigne is curated by the Comité Montaigne, blending botanical beauty with the timeless sophistication of Paris's Golden Triangle. Over five days, the avenue, home to legendary fashion houses like Dior, Chanel, and Louis Vuitton, will host an outdoor exhibition of over 50 monumental silk flower installations, designed by the renowned scenographer Monsieur Flower.

These large-scale, whimsical blooms will adorn the façades and sidewalks, creating a surreal yet elegant atmosphere where high fashion meets horticulture through excpetional craftmanship. It's not just a stroll, it's a runway in bloom!

Couture Meets Creativity

More than a floral display, Blooming Montaigne is a celebration of luxury, craftsmanship, and artistic expression. Participating boutiques will join the festivities by dressing their windows with floral compositions, many inspired by the signature aesthetic of their maisons. Exclusive in-store experiences and themed décor will offer an immersive blend of fashion and nature, timed perfectly for Mother’s Day shopping in Paris.

Interactive photo booths placed along the avenue will let visitors capture the moment, turning this ephemeral installation into a shareable art experience.

A Must-See for Art and Fashion Travelers

For those organizing educational trips focused on art, design, or fashion, Blooming Montaigne is a unique and enriching addition to any Paris itinerary. The event offers:

• An exploration of floral artistry and set design

• Insight into how luxury brands integrate seasonal storytelling

• A deeper appreciation of Parisian haute couture and its cultural relevance

Plan Your Visit

Blooming Montaigne is a tribute to the Parisian spirit, where elegance, innovation, and creativity are always in full bloom.

For full details, visit the official site & check the Instagram of Comité Montaigne:
Blooming Montaigne – Comité Montaigne / Instagram

See you there! 🌸

Lamya

Source: Instagram Comité Montaigne, screenshot by Lamya Valter Schmidlin